Update on ABE — honest!

April 20th, 2016

In September 2014, WFAA launched ABE (Advancing Badger Engagement): a new constituent relationship management (CRM) database used jointly by the Wisconsin Alumni Association, University of Wisconsin Foundation, and campus community. ABE consists of the CRM database, advancement resources website, and a business intelligence and reporting unit, along with supporting structures to keep alumni and donor information as up-to-date as possible and accessible for use. With this shared system and business processes, we can work together to engage donors and friends of the university and increase their philanthropy. Contact Catherine Garvens.