Update on ABE — honest!

April 20th, 2016

In September 2014, WFAA launched ABE (Advancing Badger Engagement): a new constituent relationship management (CRM) database used jointly by the Wisconsin Alumni Association, University of Wisconsin Foundation, and campus community. ABE consists of the CRM database, advancement resources website, and a business intelligence and reporting unit, along with supporting structures to keep alumni and donor information as up-to-date as possible and accessible for use. With this shared system and business processes, we can work together to engage donors and friends of the university and increase their philanthropy.