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The Wisconsin Foundation and Alumni Association (WFAA) is UW-Madison’s partner in advancing the vision for the university’s future. WFAA is here to provide you with the best practices, tools, and resources to enhance campus efforts in alumni relations, communications, donor outreach, and more.

Why Advancement is Important

UW–Madison’s funding model is shifting dramatically. The university is becoming increasingly reliant on philanthropy as a revenue stream. Private support and alumni advocacy are key to ensuring UW-Madison remains one of the best universities in the world.

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How WFAA Works With UW-Madison

As a private, non-profit corporation, WFAA is the official fundraising and gift-receiving organization for the university. Our expertise in alumni relations, development, data, marketing and communications, and events allows us to strengthen the Badger community in valuable ways. We work with schools, colleges, departments, and units to increase awareness and raise funds to help the university thrive.

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Consider this your source, and WFAA your partner, to take your advancement efforts to new heights.

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