4WARD (Wisconsin Advancement Resource Database) is WFAA’s database of record for advancement activity in support of UW-Madison. We maintain the data, and that data is leveraged in communication lists and reporting that may be used for advancement efforts on behalf of UW-Madison, which you are welcome to request using this form. Information provided in response to requests may only be used for legitimate WFAA or UW-Madison business and may not be provided to third parties without WFAA approval.
IMPORTANT: The ad hoc report turnaround time will be 20-business days. Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines.
Such information is confidential and may only be used in accordance with WFAA’s polices, including its data disclosure and confidentiality policies.
Note: If you are wanting to update many 4WARD records at a time (a past use of this form – sometimes referred to as “reverse lists requests”), you may submit your request to WFAA via our update 4WARD form.
Note: If any WFAA Marketing, Event, and/or Registration team assistance is needed, please submit a Project, Event, and/or Registration Request .
Some notes about the timing of our response
- IMPORTANT: The ad hoc report turnaround time will be 20-business days. Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines.
- We work requests submitted to our queue on a first-in, first-out basis and in accordance with the ticket due date.
- We strive to complete requests within a 20-business day turnaround time, but please give us as much lead time as you can by submitting your request as early as possible (even if your due date is several weeks in the future).
- Some requests may take longer, depending on the complexity of your request or the volume of requests in our queue, but we will work with you to provide the information you need as soon as possible.