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WFAA works to better UW–Madison through the generosity of alumni and friends. Philanthropic support, at all levels, works to move UW-Madison forward. WFAA can guide you through the different strategies and coordination necessary to reach your fundraising goals.

Online Giving

Online giving is an essential channel in fundraising plans and makes giving at all levels easy for the donor. Our suite of tools gives you and your supporters the means to raise donations online.

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Annual Giving

Annual Giving inspires repeatable gifts between $1-24,999 to support UW–Madison’s steps toward the immediate future. WFAA can help you develop and execute a quality donor experience that cultivates annual gifts.

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Major Giving

Major gifts have the power to transform your university. WFAA has a team of fundraisers, researchers, and support staff dedicated to securing crucial, private support for UW–Madison.

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Planned Giving

Estate gifts from alumni and friends of UW-Madison require special handling. Consider the Office of Gift Planning at WFAA your resource for all questions regarding charitable gifts made through an estate.

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