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What We Do

All UW–Madison advancement and financial professionals can benefit from the resources, data, tools, and historical knowledge WFAA provides to support the University of Wisconsin–Madison.

WFAA is committed to building strong campus partnerships that pave the way for leading advancement opportunities in UW–Madison’s future.

Resource Library

Our searchable resource library contains the policies, best practices, definitions, templates, examples, and other resources to help you achieve great advancement outcomes. Plus, you may request assistance or services from WFAA.

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4WARD is the constituent relationship management (CRM) database of UW–Madison alumni, donors, and friends. The database serves as the record for donor relations and advancement activity across the university. Both WFAA and UW–Madison contribute to the richness of 4WARD CRM.

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Policy Library

Our policies are designed to help WFAA and UW–Madison navigate a complex network of support functions and communication channels. The Policy Library is rich with information regarding laws, business rules, and other important internal policies.

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Gift and Fund Management Tools

WFAA maintains thousands of funds and processes thousands of gifts for UW–Madison. Partner with WFAA to gain access to a suite of tools that will help you with depositing gifts, managing funds, requesting disbursements, managing donor relationships and stewardship, and so much more.

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