Why Advancement is Important
UW–Madison’s funding model is shifting dramatically. The university is becoming increasingly reliant on philanthropy as a revenue stream. Private support and alumni advocacy are key to ensuring UW-Madison remains one of the best universities in the world.
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As a private, non-profit corporation, WFAA is the official fundraising and gift-receiving organization for the university. Our expertise in alumni relations, development, data, marketing and communications, and events allows us to strengthen the Badger community in valuable ways. We work with schools, colleges, departments, and units to increase awareness and raise funds to help the university thrive.
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