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Best Practice

Principal Gifts


Fundraising,
Stewarding Donors
Last Updated: 08-26-2021

Summary

Principal gifts are gifts of a minimum of $5 million. These gifts require a comprehensive, personalized stewardship strategy crafted in coordination with the WFAA principal gifts, stewardship, and communication teams.


A principal gift is a minimum $5 million gift that provides a transformational impact for the university. These gifts require a comprehensive, personalized stewardship strategy, crafted in coordination with the WFAA principal gifts, stewardship, and communication teams.

Prospect managers, directors of development, and/or campus colleagues should alert the director of principal gifts to any imminent principal gift commitments, or gift commitments from principal gift prospects who should receive a high level of personalized stewardship and recognition. The director of principal gifts will convene a planning meeting with relevant WFAA and campus stakeholders to craft a personalized stewardship and recognition strategy.


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