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Best PracticeUpdated

Donor Naming Opportunities


Fundraising,
Stewarding Donors
| 2 minutes to read
Last Updated: 10-08-2021

Summary

Buildings and programs give donors the chance to invest in something tangible. Engaging supporters who give to a physical entity can present different stewardship opportunities. View this section to see how to show the impact of gifts creatively and completely.


Baseline recommendations for facility and program stewardship include:

  • Coordination of stewardship activities in collaboration with your dean/director’s office and your WFAA colleagues. Make sure to coordinate any conversations or communications to donors with all involved stakeholders.
  • Invitation to groundbreaking/program opening ceremony
  • Annual report on building and program activity from unit to donors who’ve named spaces
  • Annual impact report on endowed program funds by unit
  • Updates to WFAA on newly named spaces/programs and the donors whose gifts supported the naming of those spaces/programs so WFAA can update the donor’s record in ABE

Policies

Samples

Press release: Press Release — Mead Witter School of Music

Events: Groundbreaking Ceremony Program — School of Music


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