All Ways Forward Campaign
On October 15, 2015, UW–Madison launched the All Ways Forward campaign to raise the necessary funds to advance our entire university. The campaign will touch every aspect of the UW–Madison experience. It is vital that we as a campus community are unified when communicating the campaign and its goals to our friends and supporters.
Campaign Brand Style Guide
This document provides an overview of the campaign brand guidelines and proper usage of creative elements.
Campaign Creative Assets
Downloadable creative assets for campus partners that can be used in your unit’s campaign marketing pieces. This also includes comprehensive case statement templates.
Campaign General Information
This section provides talking points and information for discussing the campaign (customizable to allow you to include your own unit’s specific goals and objectives).