Comprehensive Campaign

On October 15, 2015, UW–Madison launched the All Ways Forward campaign to raise the necessary funds to advance our entire university. The campaign will touch every aspect of the UW–Madison experience. It is vital that we as a campus community are unified when communicating the campaign and its goals to our friends and supporters.

2017 Annual Campaign: Leveraging Social & Digital Media

Potential donors flock to the web every day to discover content they may find of value or to stay up to date on people and organizations with whom they have a vested interest. Social media platforms such as Facebook and Twitter allow you to easily communicate with your tech savvy audience, which, in our technologically reliant world, could be a sizable segment of your alumni and donors.

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Campaign Brand Style Guide

This document provides an overview of the campaign brand guidelines and proper usage of creative elements.

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Campaign Creative Assets

Downloadable creative assets for campus partners that can be used in your unit’s campaign marketing pieces. This also includes comprehensive case statement templates.

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Campaign General Information

This section provides talking points and information for discussing the campaign (customizable to allow you to include your own unit’s specific goals and objectives).

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Related Resources

Submit other great stories and ideas from your school/college/department that you would like to be considered for the campaign website?