Marketing & Communications

Our marketing and communications professionals are responsible for defining marketing strategy, identifying audiences and developing campaigns that support and complement the university’s priorities, and meet the needs of the University of Wisconsin-Madison’s over 400,000 alumni and other constituencies. We identify strategic opportunities and develop effective campaigns that deliver results based on analytical insights and research.

Collaboration and teamwork within the Wisconsin Foundation and Alumni Association as well as with campus units and external partners are essential elements for successfully engaging with, and informing, the alumni audience.

How to Get Started


As the University of Wisconsin-Madison’s central strategic coordinator of alumni relations, we bring a wealth of expertise in marketing, communications, survey development, event management services and registration—and programs that link alumni back to the university, the university with alumni, and alumni with each other.

Our team is available to help develop communication plans and marketing campaigns that deliver advancement results. To begin collaborating with our team, submit a service request form.

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Meet the WFAA Mar Comm Team