Building on the success of 2015’s inaugural spring annual-giving efforts, this year we aim to increase alumni participation, increase the dollars raised, and satisfy the demand for more annual-giving campaigns that are specific to schools, colleges, and departments. It’s an ambitious endeavor, but it’s also one that has great potential to succeed by taking advantage of a scalable, unit-based marketing campaign. Questions? Comments? Contact Kirsten Karlen Everspaugh.