About Advancement Resources

Advancement work at the University of Wisconsin-Madison is a collaborative effort between the Wisconsin Foundation & Alumni Association and the UW-Madison. This partnership facilitates the management of thorough data about alumni, donors and friends of the UW-Madison as well as thoughtful and strategic communications to and engagement of those alumni and donors.

This site shares more information about the advancement work that is done by the Wisconsin Foundation & Alumni Association and campus colleagues on behalf of the UW-Madison.

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Advancement News

Online Alumni Notes Launches

January 1st, 2017

WFAA’s Communications Division recently launched online Alumni Notes, a place where alumni and friends can share their news, updates, and even reminiscences. The public site is reaching its first 100 submissions, and it includes alumni stories about promotions, volunteer work, startup businesses, anniversaries, and everything in between. Help us make Alumni Notes a success by […]

Project 72 Makes an Impression

January 1st, 2017

Project 72 is the statewide initiative that launched in fall 2016. Using print and digital platforms, we shared stories highlighting connections between UW–Madison and each of Wisconsin’s 72 counties. We were proud to feature alumni from each of the UW’s schools and colleges in the first year of the project. In total, more than 25 in–state […]

Lunch and Learn: Alumni Park

January 1st, 2017

In 2017, a new destination will open on the UW–Madison campus: Alumni Park, an outdoor green space celebrating alumni and the Wisconsin Idea. Features will include an outdoor classroom and One Alumni Place, campus’s newest “living room.” Join us for a Lunch and Learn on Wednesday, Feb. 8, to learn more about Alumni Park, its […]

About Alumni Park

January 1st, 2017

Across the world, Wisconsin alumni are inspiring positive change. Alumni Park will be a year-round celebration of how Badger graduates fulfill the Wisconsin Idea through service, discovery, tradition, legacy, progress, and leadership. The new park will join with the Memorial Union Reinvestment project to extend the Lake Mendota waterfront, create a promenade along the east […]

Status Updates: October 2016

October 13th, 2016

On September 16, 2016, the All Ways Forward campaign had reached $1.725 billion of its $3.2 billion goal. The Chancellor’s Scholarship Program (CSP) match had raised $2.54 million of its $10 million goal as of July 18, 2016. And only $3.3 million of the $50 million Nicholas Match remains.

Introducing Badger Bridge

October 10th, 2016

Please join us by encouraging your staff, alumni, and student networks to meet you on the Bridge.

RE WISCONSIN Toolkit for Campus Partners

August 26th, 2016

Playing off the “re” prefix — which means again — the RE WISCONSIN initiative conveys why alumni and friends wish to live their Wisconsin Experiences again throughout the fall, when numerous campus events and activities are held. A number of creative assets and photography resources are available for download by campus partners in the online […]

Lunch and Learn: Annual Update on the Annual Campaign

July 11th, 2016

Funny thing about annual campaigns: they happen … well … annually. So although it seems like only yesterday that the 2015 campaign concluded and the flamingoes filled the hill, the 2016 campaign is just around the corner.

Fall Engagement Initiative

July 11th, 2016

WFAA is leading an initiative to increase alumni awareness of events and activities happening throughout campus and to encourage more alumni and friends to engage with the UW between September 1 and November 30.

Constituent Data and You

July 11th, 2016

WFAA administers ABE (Advancing Badger Engagement) — the database of record for alumni and donor information — and fund-management applications on the Advancement Resources website. These resources are available to individuals on campus whose primary role is alumni relations, engagement, fund management, and donor stewardship.