About Advancement Resources

Advancement work at the University of Wisconsin-Madison is a collaborative effort between the Wisconsin Foundation & Alumni Association and the UW-Madison. This partnership facilitates the management of thorough data about alumni, donors and friends of the UW-Madison as well as thoughtful and strategic communications to and engagement of those alumni and donors.

This site shares more information about the advancement work that is done by the Wisconsin Foundation & Alumni Association and campus colleagues on behalf of the UW-Madison.

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Advancement News

Thank You, 72: Year Two of Project 72

July 1st, 2017

Project 72 — UW–Madison’s campaign to raise awareness of the UW’s impact across the state — is entering its second year. We know that without Wisconsin, there would be no UW, so this year we’ll be saying thank you to the state of Wisconsin

UW Volunteers

July 1st, 2017

WFAA has developed a new, comprehensive, volunteer-management tool for everyone on campus. UWVolunteers.com will connect alumni to volunteer opportunities that match their interests, skills, and goals — all with and in support of the university.

Donor-Stewardship Templates

July 1st, 2017

WFAA and campus partners have been collaborating on donor-stewardship templates, which are now available for all campus units.

2017 Forward Under 40 Winners

April 1st, 2017

Eight young Badgers were recipients of the Wisconsin Alumni Association’s Forward under 40 Awards for 2017! Stories are available in the program’s annual magazine as well as online. This is the 10th year that the award has been presented.

Lunch and Learn: Volunteer Management

April 1st, 2017

Thanks to some great input from campus colleagues, WFAA has developed a new, comprehensive, volunteer–management tool for everyone on campus. UW Volunteers will help connect alumni to volunteer opportunities with and in support of the university that match their interests, skills, and goals. Campus colleagues will also be able to use the system to identify […]

2017 Commencement Supplies

April 1st, 2017

Need supplies for your school/college’s or department’s commencement events? WFAA has exactly what you’re looking for! It’s the 2017 commencement kit, and it can be yours for the low, low, price of … free! To see the specific types of materials available and to make your request, please request them by May 1. All materials […]

March 2017 Campaign Status Update

April 1st, 2017

As of March 2017, over 160,000 donors contributed to the All Ways Forward campaign, collectively giving over $1.96 billion in support of UW–Madison. That put us 61 percent of the way to the university’s goal of raising $3.2 billion by the end of 2020. Thank you for encouraging your alumni to participate in the campaign, […]

“The UW Now” Campaign Events

April 1st, 2017

Beginning in October 2015, WFAA launched a series of events to support the All Ways Forward campaign. We’re hitting the road again in 2017 and 2018 with encore events called “The UW Now.” The programming highlights the campaign’s pillars, as well as school and college priorities, through a content–rich panel discussion moderated by a campus […]

2016 Annual Campaign Results

January 1st, 2017

More than 21,000 participants gave to UW–Madison during the 2016 Annual Campaign, helping to support the university’s most pressing needs. The generosity of these donors helps to ensure that current and future Badgers have the opportunity to live their own Wisconsin Experience.

Guidelines for Stewardship Practices

January 1st, 2017

WFAA recently released a new set of guidelines for thanking donors who support the university. Prompt and consistent acknowledgment of gifts is one of the most important ways in which we express gratitude. With input from campus colleagues and WFAA staff, we have finalized guidelines for stewardship practices for each level of giving so that […]