#GetTheScoop on Our Ice Cream Truck

October 1st, 2018

Did you #GetTheScoop this summer? Our ice-cream truck traveled all around the state serving free ice cream and debunking several myths about the UW. The truck is part of our Project 72 initiative, a statewide-outreach project to showcase the benefits of the relationship between the UW and the state of Wisconsin. This is the second summer that the truck has gone on tour; this summer, #GetTheScoop attended 31 events across Wisconsin; traveled 2,590 (and counting) miles; and served more than 8,500 (and counting!) scoops of ice cream

At each stop along the way, WFAA staffers, campus partners, and local alumni and lawmakers served free Babcock ice cream to community members at events such as farmers’ markets, fairs, and concerts. In an effort to give the real scoop on how UW–Madison works to benefit the entire state, and bust some myths, patrons had the opportunity to take a fun myth-busting quiz. They learned some important facts about the UW, including:

  • Two out of three in-state applicants are accepted per year
  • For Wisconsin residents, the UW is the most affordable school in the Big Ten
  • The majority of UW graduates carry no student loan debt
  • Most UW students graduate in just over four years
  • The UW generates $24 per every tax dollar received from the state
  • And more

In addition to busting myths and serving Babcock, #GetTheScoop was also an opportunity to showcase some of our Project 72 stories from the past few years. This collection of stories — available in our Little(ish) Free Library — highlights fascinating alumni and influential partnerships between UW–Madison and the state.

The ice-cream truck itself garnered a lot of attention, too. It’s a 1957 International Harvester Metro Van, also known as a walk-in or multi-stop delivery truck. This vehicle type was one of the earlier, mass-produced forward control vehicles, once commonly used for milk or bakery delivery, as well as ambulance services, mobile offices, and radio transmitter vans. The truck, which was found in Canada, was fully restored right here in Wisconsin.

For shareable videos, stories, and a quiz, visit uwscoop.com.