Based on recurring comments running through survey responses from alumni who came back to UW–Madison to reunite, reconnect, relive, etc., this campus-wide initiative was developed. Playing off the “re” prefix — which means again — RE WISCONSIN conveys why alumni and friends wish to live their Wisconsin Experiences again throughout the fall, when numerous campus events and activities are held.
Creative Assets: Print
These downloadable print assets can be used in your unit’s fall marketing pieces. They include a header/footer to apply on direct-mail pieces, along with two sized print ads.
Creative Assets: Digital
These downloadable digital assets can be used in your unit’s fall electronic marketing. They include email footers, vertical banner ads, digital button ads, and social media content.
This section provides a variety of images for you to choose from and customize when you create marketing pieces to meet your unit’s goals and objectives this fall.