Alumni Park Marketing Resources

Located between Memorial Union and the Red Gym, Alumni Park will bring lush green spaces, beautifully landscaped gardens and breathtaking views to the heart of campus and downtown Madison.

Key Facts About Alumni Park

When: Alumni Park opens to the public and campus community on Oct. 6, 2017.
Why: Alumni Park honors UW-Madison alumni and the Wisconsin Idea, the University of Wisconsin’s guiding principle that education should have a positive impact on people’s lives beyond the boundaries of the classroom.
Who: Funded entirely by private donations from alumni and friends, Alumni Park was developed and will be managed by the Wisconsin Foundation and Alumni Association in partnership with the University of Wisconsin-Madison.
What: The park will feature artful exhibits, a visitor center (One Alumni Place), lakefront access, and a new public pier (The Goodspeed Family Pier). There will be more than 50 museum-quality outdoor exhibits in the park which will educate visitors about alumni achievements as well as University of Wisconsin innovations and traditions.

You can also find the latest press release and media kit, including the ultimate alumni itinerary for returning to Madison, at


Complete Fact Sheet

The key facts you need to know about Alumni Park, at a glance.

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Everything you’d ever want to know about Alumni Park (and then some).

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Alumni Park by the Numbers

A convenient infographic about some of the stats related to Alumni Park.

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Glossary to the Exhibits

Find out more about the different exhibits and features of Alumni Park.

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Wisconsin Idea Backgrounder

What is the Wisconsin Idea and where does it come from? Learn more about this important principle.

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Badger and Madison Traditions

What are the top 25 University of Wisconsin-Madison traditions to experience before you become an alum?

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Alumni to be Featured in the Park

Park exhibits will show how both prominent and less-known alumni are living the Wisconsin Idea, extending the university’s positive impact throughout the state, country and world. Exhibit content and featured alumni were determined through an extensive two-year review process with input from numerous UW-Madison schools, colleges, departments, and institutes; University Archives and Libraries; University Communications; the Wisconsin Union; City of Madison Parks; the WAA President’s Advisory Council; the Wisconsin Foundation and Alumni Association Board of Directors; UW alumni; and WFAA staff. Working with focus groups around campus, a Content Committee asked: “What aspects of UW-Madison and its impact are unique and/or superlative?” The selection of park content and featured alumni emphasized fields of endeavor, not academic disciplines, focusing on significant alumni achievements that represent the Wisconsin Idea in action.

More than 120 alumni are featured in park; the complete list of featured alumni is available to download. Examples include:

  • Gaylord Nelson LLB’42: Wisconsin governor and founder of Earth Day
  • Dale Chihuly MS’67: world-renowned studio glass artists whose work graces the Kohl Center lobby
  • William Harley 1907: mechanical engineer and cofounder of Harley-Davidson motorcycles
  • Gabriela Cezar PhD’02: stem cell research visionary
  • Vel Phillips LLB’51: a pioneering African-American elected official and social justice advocate
  • Gabriel Stulman ’03: a chef and restaurateur
  • Kathryn Clarenbach ’41, MA’42, PhD’46: a leader in the feminist movement
  • Jake Wood ’05: Marine Corps veteran and founder of the Team Rubicon disaster relief volunteer force
  • bell hooks MA’76: author, feminist and social activist
  • John Muir attended 1860-63: a founder of the Sierra Club
  • Lynsey Addario BA’95: Pulitzer prize-winning photojournalist whose work often focuses on human rights issues
  • Ada Deer BA’57: Assistant Secretary of the Interior for Indian Affairs, Native American advocate and scholar
  • Lorraine Hansberry attended 1948-50: playwright whose best known work is “A Raisin in the Sun”
  • Robert “Fighting Bob” La Follette BA 1879: Wisconsin governor, U.S. Senator, and Progressive Party founder
  • George Schaller MS’57, PhD’62: field biologist and conservationist
  • Casey Rotter BA’05: UNICEF Next Generation leader
  • Luxme Hariharan BS’04, MD’09: pediatric ophthalmologist focused on preventing childhood blindness

Alumni Park will celebrate the contributions of alumni—including international alumni—who have made a difference around the world. A list of featured international alumni is also available.

Where to find out more about Alumni Park

The best ways to stay up-to-date on the progress of the park, and to get the occasional behind-the-fence peek, are by following Alumni Park at UW-Madison on Facebook, @alumnipark on Instagram, or

Content to Share

Want to help spread the news of Alumni Park with your audience? Great! Check back regularly for updated images from the park and sample social media posts about the progress towards completion.

Click on the images to view them at full size and download.

Rendering of the welcome plaza of Alumni Park.
Rendering of the welcome plaza of Alumni Park.
Rendering of an aerial view of Alumni Park, from Lake Mendota.
Rendering of an aerial view of Alumni Park, from Lake Mendota.
Plants being watered in the park.
Plants being watered in the park.
A view through the trees to One Alumni Place.
One Alumni Place, a 3,000-square-foot space with rooftop deck serving as “home base” for visiting alumni and the information center for park visitors.
Plants being watered in the park.
A sneak peek of the view from the outlook known as Progress Point, looking over some of the gardens along the lake towards the Memorial Union pier.
Photo looking down Alumni Way. (Photo by Andy Manis.)
The 1.3-acre Alumni Park adds 75 total trees and just over 34,000 square feet of green space to the lakefront area between Memorial Union and the Red Gym. (Photo by Andy Manis.)
Photo of limestone panels being installed in Alumni Park.
The park’s central walkway, Alumni Way, is marked by five 18-foot long panels. The top of each panel is made of dolomite limestone from Wisconsin, carved at Quarra Stone Company in Madison.
One of the Alumni Way panels while it's being installed.
One of the Alumni Way panels while it’s being installed. The limestone top of each panel features big ideas and questions to ponder, the Progress panel says: “The progressive spirit is at the heart of the Wisconsin Idea. We will make a real difference in the world … will you?”
Close-up shot of the John Curtis tribute in Alumni Park.
Throughout the park there are bronze sculptures that pay tribute to alumni achievements accompanied by inspirational captions. This tribute celebrates John Curtis MS 1935, PhD 1937, and his mentor and UW professor Aldo Leopold.
Members of the Alumni Park team evaluating the lighting features in the park.
Members of the Alumni Park team evaluate the lighting features in the park.