Lunch and Learn: Maintaining Positive State Relations

April 20th, 2016

Join your colleagues at the next WFAA Lunch and Learn for a discussion on innovative, statewide outreach efforts and the marketing initiatives behind them. These efforts seek to engage alumni, parents, and students and advocate for the UW.

The next phase of marketing for the All Ways Forward comprehensive campaign is under way and looks to touch all four corners (or, more accurately, all 72 counties) of the state. The statewide media plan features campus initiatives, alumni, students and UW programs that highlight the partnerships between UW-Madison, the state of Wisconsin and its residents.

Our statewide outreach also includes expanded programming that integrates UW faculty into events and outreach efforts that are interesting, topical, and relevant, drawing record numbers of alumni and community participants. These programs are successful because of the collaborative efforts of WAA alumni volunteers, UW faculty, and the Office of University Relations.

We’ll meet on Wednesday, May 11, from 11:30 a.m. to 1 p.m. Lunch is at 11:30 a.m., and the presentation will begin shortly thereafter at the UW Foundation, 1848 University Avenue, Varsity Room.

For presentation materials from these events, click the following links: Win WisconsinStatewide Outreach