Project 72 is the statewide initiative that launched in fall 2016. Using print and digital platforms, we shared stories highlighting connections between UW–Madison and each of Wisconsin’s 72 counties. We were proud to feature alumni from each of the UW’s schools and colleges in the first year of the project. In total, more than 25 in–state media outlets picked up and published stories from Project 72 (which delivered more than 15 million earned media impressions), and 4,000 copies of the book version were mailed to key stakeholders. Feel free to repurpose stories in your unit’s alumni communications. Following up on a successful first year, the project will continue in 2017. More information will be shared in future editions of Advancement in Action. Stay tuned!