Request Lists/Reports

Constituent Data,

Engaging Supporters

| 5 minutes to read

Last Updated: 11-06-2023

Summary

4WARD (Wisconsin Advancement Resource Database) is WFAA’s database of record for advancement activity in support of UW-Madison. We maintain the data, and that data is leveraged in communication lists and reporting that may be used for advancement efforts on behalf of UW-Madison, which you are welcome to request using this form. Information provided in response to requests may only be used for legitimate WFAA or UW-Madison business and may not be provided to third parties without WFAA approval.

IMPORTANT: The ad hoc report turnaround time will be 20-business days. Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines.

Key Takeaways

Such information is confidential and may only be used in accordance with WFAA’s polices, including its data disclosure and confidentiality policies.

Note: If you are wanting to update many 4WARD records at a time (a past use of this form – sometimes referred to as “reverse lists requests”), you may submit your request to WFAA via our update 4WARD form.

Note: If any WFAA Marketing, Event, and/or Registration team assistance is needed, please submit a Project, Event, and/or Registration Request .

Some notes about the timing of our response

IMPORTANT: The ad hoc report turnaround time will be 20-business days. Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines.
We work requests submitted to our queue on a first-in, first-out basis and in accordance with the ticket due date.
We strive to complete requests within a 20-business day turnaround time, but please give us as much lead time as you can by submitting your request as early as possible (even if your due date is several weeks in the future).
Some requests may take longer, depending on the complexity of your request or the volume of requests in our queue, but we will work with you to provide the information you need as soon as possible.

Submit Your Request

Name*
First*
Last*
Email*
CC Email
Emails added here will be included on communications regarding this request. Please use a comma to separate multiple email addresses.
Phone*
Are you an employee of Wisconsin Foundation & Alumni Association?*
- Yes
- No
WFAA Division
Campus Unit you are representing*
If Other, please indicate your Campus Unit*
Department/Program Area
About Your Request
What is the name of your request?*
This will appear in your help ticket/email subject line and can be used to find this specific request in the future.
How will this information be used?*
(maximum 5000 characters)
With whom will this be shared?*
(maximum 5000 characters)
What is this request for?*
- Communications
- Information Report
Communication Details
Do you already have a 4WARD Campaign name and/or number for this communication?*
- Yes
- No
What is your 4WARD Campaign name/number?
A 4WARD Campaign is used to track communications to constituents and to report on any gifts raised through these communications – even for communications that aren’t primarily a solicitation. These Campaigns follow a naming convention of Unit_Year_CampaignName. Your selections below will allow us to build your Campaign in 4WARD.
Campaign Description*
Please summarize the communication sent to these constituents in brief detail.
(maximum 500 characters)
Requested Campaign Name*
Give your campaign a short, descriptive name.
(maximum 50 characters)
Start Date*
When did (or will) your communication with constituents start for your campaign?
Campaign End Date*
Campaign Channels*
(check all that apply)
- Direct Mail (solicitation, invite, letter)
- Email
- Phone
- Print Media (newsletter, magazine, etc.)
- SMS
Who is the communication from?*
(Check all that apply)
- Department
- School/College
- UWF
- WAA
- WFAA
Intent of Communication*
(Check only one)
- Feedback/Response: (e.g., survey, evaluation)
- Informational: (e.g., newsletter, publication)
- Invitation: (e.g., event-related communications)
- Solicitation – Give: (e.g., donate)
- Solicitation – Join: (e.g., WAA membership)
- Solicitation – Volunteer: (e.g., Advocacy Coalition, etc.)
- Stewardship: (e.g., CHO acknowledgement postcards, thank you email)
Do you need a URL for your solicitation?*
- Yes
- No
URL Request
Use this section to request long or short URLs for your fundraising effort. Short (also known as 'vanity') URLs are often used to create an online giving opportunity for the recipient of a mail solicitation. The donor will type the full short URL into their browser and be redirected to a page where they can make their gift, often with the fund designation pre-selected. Long giving URLs are often used to create a digital giving opportunity via email or on the web, whether through linked text, or by embedding the link in a 'DONATE' or 'GIVE NOW' button.
UWF Fund Number*
UWF Fund Name*
Type of URL Needed*
Please select the URL types that you need for your fundraising effort.
- Long URL - Commonly used in web-based fundraising (email, websites)
- Short URL - Commonly used in mail solicitations
Requested Short URL Name*
As in 'supportuw.org/giveto/NAME'
Dates
IMPORTANT: Ad hoc report turnaround time is 20-business days. Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines.
Desired Delivery Date*
Please plan to submit your report requests with ample lead time so that we can accommodate your deadlines. We strive to complete requests with a 20-business day turnaround, but more advance notice is greatly appreciated.
Anticipated Send Date of Communication*
This is the date we will tag the constituents’ records in 4WARD as having been sent the communication.
Request Data Details
Provide details of your request*
Let us know in general terms what you are trying to accomplish.
(maximum 5000 characters)

Output Types*

You can see an outline of our standard output types and the fields available to you by downloading this spreadsheet.

Output Type	Details
Standard	Name, addressee, salutation, mailing address, email address, phone number
Demographics	Gender, ethnicity, date of birth, household gift capacity rating
Degrees	Class year, School/College, Degree Type, Department, Major
Job	Current Employer and Current Job Title
Current Affiliations	All affiliations

Additional Data fields to include in review file
ie. date of birth, school/college, gift amount
(maximum 5000 characters)
Additional Fields to include in final output
(maximum 5000 characters)
Estimate of count*
How many people are you looking to have on your list?
Should we list your school/college/unit alum first in salutation?
- Yes
- No
- No Preference
Include spouse if they exist outside of your selection criteria?*
Example: If you are requesting a list of Political Science alumni, Joe Smith is an alum of Political Science and his spouse is not, by selecting Yes his spouse will be included the list.
- Yes
- No
Household(Account) or Individual(Contacts)?*
If household, then both individuals will be consolidated on one line.
If individual, then both individual/spouse will be on 2 separate lines (with information duplicated)
- Household
- Individual
Send one piece per household?*
- Yes
- No
Include international constituents?*
- Yes
- No
Include organizations/corporations?
- Yes
- No
Include deceased constituents?
- Yes
- No
Terms of Use
By submitting your request, you agree to the terms of use: I am an employee of the University of Wisconsin-Madison or Wisconsin Foundation and Alumni Association and agree that the data requested will be used only for the purpose(s) described below and that the data will not be given, sold, or otherwise made available to any third party. All lists are intended for one-time use only.

Please complete all required (*) fields and correct any error(s) above.